There are plenty of writers and bloggers out there wondering how they can make their content more reader friendly and engaging. This reader submission gives a few pointers on how to write a successful blog post and keep readers coming back to your website. Check it out.
How to Write a Successful Blog Post for Your Company
Pay Attention to the Title
Think about and choose your blog article title carefully: you only have a few seconds and words to convince a person that they should spend a few minutes with you. It makes sense that 80% of visitors to a blog will decide to read an article based on the title alone. This shows just how important choosing a good headline for your blog post is.
A good title engages potential readers and gets them to read. The headline has to be flashy and enticing enough to create interest - but be careful about making wild claims or false statements. You don't want readers to lump your website into the click-bait category.
Create a Compelling Introduction to Your Post
We all want to write engaging content for our blogs, and if you write for a living - such as posting on a company website - your job may even depend on getting clicks and readers to your site. But how do you get readers to stay on the page and read the content you worked so hard to create? It all starts at the introduction.
The beginning of the article is the attention grabber for your visitors and provides a reason for them to read your full text. If it is good they will read on, but if it's not attractive they won't even think twice before closing the post tab. According to the Freelancer School website, a bad first paragraph can drive about 80% of readers away.
How about using some strategies to grab the reader's attention? An example is to start the text with a question that makes the reader reflect or arouse their curiosity: a catchphrase, or a story, comparison, or metaphor that refers to the subject that will be addressed in the text is a surefire way to get continued engagement.
Focus on Content
This is the time to think about your audience. Readers wants relevant, in-depth, and useful content. When deciding on the topic, keep in mind those questions as you address your clients or prospects. What would they be looking for on the topic? A good tip is to look for themes that are long lasting which guarantees lasting search relevance without having to redo your work.
If you feel that you need help with creating engaging content, custom writing services like this one can provide more knowledge about creating successful blog content. They can help you to find interesting topics for your blog, search for keywords to focus on, analyze competitor blogs and industry opinion makers, and advise you on market trends that affect your business.
Organize your Ideas
List the topics that will be covered and break them down to create sections in the post such as the introduction, development of your idea, and conclusion of your article showing readers what they have learned - and how they can act to learn more.
Don't make the mistake of simply writing and not organizing your own work. A solid outline will show where it might make sense to add depth to the subjects. A good outline to a blog post also guarantees that the reader is learning from your work and your post is addressing the reason they chose to click on your post.
Split the Text and Make It Easy to Read
Dense, informational content (like you often find on tech blogs or company websites) can be hard for a reader to grasp if it isn't broken down into more 'digestible' sections. Remember that mobile and tablet reading is increasingly popular as an information source and long text and paragraphs are unattractive and hard to read on these platforms.
Reading a blog is more dynamic than reading a scholarly article, book or magazine, so try to be as straightforward as possible when writing. Sentences should be short and to the point. Paragraphs should contain up to five lines. Of course, there are exceptions and occasionally the passage needs to be longer, but don't make it a rule.
Basic organization like an introduction, body, and conclusion can help, but you can go a step further by dividing your text into sub-themes with lists, topics, bookmarks, and subtitles that make it easier for those who are reading to scan the article and know exactly what they are reading - and find exactly what they are looking for.
Create Flow By Linking
As a reader progresses through a post, if the material is not 'linked' or building on the idea of your title - the mind will wander and the reader will navigate away from your page. That's why creating a good content flow ensures engagement and time on page.
Flow is created by tying all of your topics and information together and making sure that it addresses (or answers) the original premise or question of your article. Think as if you are making an argument for your topic: each point you make should build on the previous point. Sometimes, that new point will strengthen the previous one - lending credibility to what you are proposing, making your argument a sound one.
Enhancing your content flow is relatively easy and starts by connecting your sentences and paragraphs with transitional words - but, however, then, if not, and, or, for, if so, and so on - that moves the content forward.. It is also worth making a reference to a previous point in the article and explaining it in context to your current point.
Use Repetitions with Caution
Repetition is a common and effective literary device, but should be used with caution in the context of a blog or website. It's okay to repeat a few words a certain number of times, especially the post keyword, but doing too much can irritate your readers and give the impression of spam or low quality material.
The best method is to use a few words repeated sparingly to create patterns in the text and build a reading rhythm. You can also use similar words, called antonyms, to say the same thing in a whole different way. That's a creative way to hit several keywords related to your topic.
Choose the Right Keyword
When trying to write a successful blog post for your personal or corporate blog, choosing a good keyword to target can make the difference between having a highly ranked article on search engines, or being buried 50 pages deep and never seen.
Keywords are highly competitive and for Google to get a good read of the content, you should summarize what the post or page is about so that the web crawlers can determine if your content relates to the keyword and offers something new that other articles do not.
It is important that your keyword choice is relevant to your target audience, but many bloggers miss opportunities for higher ranking by ignoring niche keywords. For example, 'workout routines' is a highly competitive keyword to target - so how about 'workout routines for new moms'? Doing a little planning may help your blog find an audience that has not been addressed before and build a loyal readership for your blog.
Don't Forget Spelling and Grammar
After all the time to write a blog post, you don't want to embarrass yourself with bad spelling and grammar. It seems like a basic idea, but way too many blogs we see are full of spelling errors and grammar mistakes. Not only will the audience lose trust in your material, but your industry credibility will be tarnished.
Take the time to revise your text carefully, preferably not the same day it was written. The chance of detecting errors is greater after you have had a chance to clear your head and look at it from a fresh perspective later. Also, whenever possible ask someone to read your article and look for grammatical flaws. It's always easier to find mistakes in others' work than our own, isn't it?
Add Relevant Images
Images will catch the eye of readers and help break the face of "text". Including images related to your topic point can help provide context to the reader - especially ones who are more visual. They are also important to Google, which checks keywords associated with an image at the time of indexing. When choosing pictures for your article, make sure you have permission to use them or use one of the many free image suppliers you can find online.
Optimize Your Post
You want your post to be found on search engines, right? Whenever doing a final review of a blog post create an optimization checklist to determine if the content is ready to be seen. Consider these final points:
Does my title contain the keyword and is it 'flashy' to readers?
Is my post well organized?
Is the content relevant to the topic?
Are keywords well chosen for gaining a strong search engine ranking?
Do I have a link from an internal or even external page to add to my post?
Can any photo help illustrate or add context to this content?
Taking the time to create an optimization checklist will improve your post in the eyes of search engines and readers.
Finally: Spread the Word
It's pointless to spend the time writing compelling content then expecting search engines to do all the work for you. To get your blog post seen, people have to know that it exists. Consider spreading the content in newsletters, sharing it on company social media networks, featuring it on the website homepage, and in groups related to the topic of your post. You can also boost it on Google through ads if you have been given an advertising budget.
Finally, keep in mind that content production is the soul of digital marketing and can greatly help your business grow. Therefore, taking the time to invest in your blog and improve it with quality posts related to your industry will pay off. If you are looking for more ideas on building your writing skills guides like this one can help.