Important Tools to Help Grow Your Small Business

Important Tools to Help Grow Your Small Business

There are so many small businesses operating worldwide, and all of them are competing with big companies under the sun. So what is a small business? A small business is one that has less than 500 employees. Any business aims to grow and prosper in the industry it is working in. There are tools that this business can use to grow and expand.

Which Tools Do Small Businesses Need to Grow?

What is meant when one says "right" tool? The right tools can be used to market your small business which leads to attaining goals. These tools should be within your business budget. They include:

Search Engine Optimization (SEO) tools

SEO is the process of optimizing online so that when a specific keyword is searched, your website pops up first. It is crucial to do SEO for your company, and for your website to improve your online visibility. Some of these SEO tools include:


This tool audits your current website from the perspective of SEO. The tools help you see how your keywords are working and monitor the health of your website. The tool also enables you to analyze your competitors ranking in terms of the domain.

Google Search Console

Google search console is an online free tool that helps you inspect your website for traffic, the best performing keyword, and SEO related issues. You can know how your content is ranked on Google. Infrastructure automation uses technology that performs tasks with minimal human assistance to control the hardware and software.

Social Media Marketing Tools

Your target audience these days spends most of their time scrolling through social media. Most of them also spend significant time researching products before deciding to buy them. It makes sense for you to be active on all your business social media platforms as a way of putting your brand out to gain exposure.

Here are some other tools you might consider using:


Hootsuite helps you craft engaging social media content for your business. The tool helps in scheduling your posts and monitoring how they are doing across social channels.


Buffer is a platform that simplifies social media campaigns. Using buffer, you will build your posts and optimize how they are working from one interface. The tools allow you to reply to customer comments and allows the owner to tag team members at the same time without switching windows.

Feedly for Content Marketing

Good content will always sell. You need to have content that goes hand in hand with what your brand is all about. Also, you must have engaging content that draws the interest of an audience. As a marketing tool, Feedly cuts out all irrelevant information and helps you concentrate on relevant topics.

If your small business needs a digital transformation to manage its cloud costs with secure, simple, self-service apps and infrastructure environments - here are a few things to consider:

Influencer Marketing Tool

Even though this is a new tool, its impact is being felt. Influencer marketing boosts brand awareness and decisions regarding purchases are made. Below are some influencer tools your business may need.

Fourstarzz Media

If you are thinking of taking your business into the "influencer" world, fourstarzz media is the tool for you. The tool is affordable and suitable for small and medium-sized enterprises. The software gives you the chance to search, analyze, do comparisons and manage influencers at large.


Alltop helps you find well-known bloggers. It goes through all blog posts and finds their authors. By having those posts, you can find out which topic is popular in your niche and find a blogger known for such writing.

Business Contact Database tool

A contact database tool enables an organization or a business to effectively manage and organize information about their customers, clients, and other contacts. Many companies have trouble managing data, increasing the chances of having duplicates. Below are tools that are ideal for your small business to solve this problem.

Aero Leads

AeroLeads is a phone number and an emailing tool that allows you to communicate with top business decision-makers easily. AeroLeads has a maximum of 15 data entries for every client. The data points sections can be filled with name, phone number, address, location, email address, among other vital data.

The above software should take your business to the next level and enable you to compete with big brands in your chosen industry. You can as well look for other tools that your business needs.


Recent Posts

See All