Anatomy Of a Bad YouTube Channel
Building a successful YouTube channel can enhance brand recognition, and if done right provide a very lucrative income in itself. That explains why plenty of everyday guys and gals sign up and embark on the long journey of building a YouTube channel. Put in the time and find a niche and you could be looking forward to a life of luxury with a six figure income by posting product reviews and demonstrations for the dedicated followers of your channel.
Starting a YouTube channel without a clear cut plan in place will quickly turn into a waste of your time and leave you feeling frustrated with your channels lack of subscribers. Now having a plan in place doesn't mean you intend to build a multi-million dollar empire. Actually, setting a goal like that would be a big mistake since such a small percentage of channels reach that status. But that doesn't mean that you can't hit the ground running with a solid foundation that gives your channel a fighting chance of success.
After watching thousands of YouTube channels over the years, we noticed a lot of similarities between the successful ones and the not so successful ones. We put together this list of 5 things that are a surefire sign you have a crappy YouTube channel. That doesn't mean all is lost - you can always make changes that enhance the quality of your channel. And if you're just starting out use this list to make sure you get your channel off on the right foot.
One of our biggest pet peeves is YouTube videos with super long introductions. Sure, we get that your trying to establish your brand but we have watched way to many videos where the introduction was nearly as long as the content itself. That's not cool. These Youtubers usually put together a montage of them using the types of products that they intend to review, but rarely do. These long intros come off more like a brag about all the shit they own and just make us yawn as we wait for the actual review to start.
A good intro doesn't need to be more than a few seconds long. After studying channels that have amassed thousands of subscribers we noticed that the intros were never more than a few seconds long with a quick flash of their logo to establish their branding. Basically, the most successful YouTubers get right to the point and their subscribers appreciate that.
Not Knowing What You're Talking About
A big reason for those long intros common to poor YouTube channels is that the host doesn't really know what they are talking about. We see a lot of hosts even stating that they are not sure if this is the product they claimed the video was about, or unsure of the price and where to buy it. Why even make a video if you are that uninformed about the product?
Unboxing videos can be fun, but sometimes it makes more sense to wait until you have actually tried things out so you have something to talk about rather than spend minutes saying "umm" and " I thought it looked cool so I bought it". Successful Youtubers find a niche, use the products, and then post honest reviews about the item so that subscribers come to view them as a trusted authority on a particular subject.
A sure fire mark of a bad YouTube channel is when the host immediately starts apologizing for their channel. This is so common that it's funny. The apology is usually to explain whey they have not posted in a while. The biggest excuse we hear is that they have had so much "life stuff" going on. Sorry to hear that bro, but as a random watcher of your channel I don't need to know that. If you are an established brand that has posted hundreds of videos maybe a short explanation to your followers would make sense - but we don't need to know the gritty details of your parenting or work situation.
Poor Video, Sound, and Lighting Quality
Another thing that bad Youtubers apologize for is the quality of their videos. We all need to start somewhere, and putting together a great channel doesn't require thousands of dollars in audio visual equipment. Some inexpensive items and planning can help make a professional looking YouTube channel that doesn't break the bank.
A couple of lamps to brighten things up would be a big improvement to many of the videos we have watched. Poor lighting results in grainy and dark videos that are hard to watch. Many video hosts also have the problem of low volume and bad sound quality. This can be from not speaking directly into your microphone, or not speaking loud enough for your cellphone to pick up your voice. Making videos on your cellphone can be a challenge, but it is possible.
Please, unless you absolutely have to - don't record outside. The wind noise is excruciating to listen to. Some online free editing software could easily help you turn down the volume on those sections of your video or mute them all together. No apology is going to be accepted if you post videos full of wind noise.
Videos That Are Not Planned Out
The final thing that we have noticed with bad Youtubers is that they don't know how to pace their videos. We like to think of a video as sort of a school research paper. It should have an introduction, main body that provides evidence (product knowledge), and a conclusion that tells viewers what you think of things.
Planning out your video ahead of time can help keep things on track and make sure you cover all your points without wasting time during the video searching for things to say or saying "umm". A good idea is to make a small checklist of things you want to discuss, hit those points, then wrap things up with your conclusion or opinion.