• What is Sexy

What is Sexy: Hold a Coke with your Boobs Challenge


You probably remember the Ice Bucket challenge for ALS, where people everywhere dumped a bucket of icy water over their heads to bring awareness to a good cause. We are not sure how much money was raised as a result of the videos everyone posted, but a lot of wet t-shirts sure did bring awareness to Amyotrophic Lateral Sclerosis (see we knew what it was). Though that was well intentioned and all, our favorite challenge of all time was way back in the Summer of 2015 when the Hold a Coke with your Boobs Challenge aimed to bring awareness to breast cancer. Even Kate Upton posted an Instagram showing her support. Now a couple of haters have suggested that the challenge did nothing towards fighting breast cancer, and some have even said it was a hoax or conspiracy by the adult film industry to get well meaning women to share pics and videos of their boobs. Even if it may just have been a way for Insta girls and maybe even Facebook moms to show off their boobs, we are all for a good cause that protects one of our favorite female assets. For that reason, we take a look back at our favorite videos from the Hold a Coke with your Boobs Challenge below.


View the entire What is Sexy Series by clicking here.

#HoldACokeWithYourBoobsChallenge #HoldaCokewithyourBoobsChallengeconspiracy