Say what you want about rapper Kanye West, but the guy knows how to create a buzz and that makes him a marketing genius. His latest controversy involves a photo of the late Whitney Houston's drug-filled bathroom. The rapper spent $85k of his own money to buy the photo for use on the cover of his new album King Push Radio. The photo was originally featured on the cover of the National Enquirer in 2006, though in a slightly altered form.
West told Pusha T “This is what people need to see to go along with this music”
As Pusha T explained, “He changed my artwork last night at 1 a.m. He wasn’t feeling it,” Pusha T told Martinez. “[Originally], the artwork — it was pictures that we all agreed on. He picked the photographer, I took these pictures, I was like, ‘Yo, these are fresh.’ I picked all of these pictures out, he had a little edit to it, how he wanted the actual grading of the picture to look. Picked the picture, great, we look, boom, boom, boom, it’s good.”
A few of West’s followers disapproved of his use of the photo, but Kanye got the reaction he was looking for. Time will tell how the new record sells.