Spotify did a study back in 2015 to measure which musical genres had the most dedicated listeners and fans. They found that metal heads were more dedicated than any other listeners, even versus country music fans who were thought to be very loyal.
Using the data collected, a new online streaming service and app was developed to target the metal audience, Gimme Radio is a “radio service and collectible marketplace” dedicated solely to metal music and its listeners. “We’re not chasing dozens of millions of subscribers or aiming to feed music down a pipe to as many people as possible,” Gimme CEO Tyler Lenane told Billboard. “We see ourselves more as a platform for enthusiastic fans who want much more engagement than just a digital stream.”
Launched in June 2017, Gimme has run as a 24 hour a day station with a team of DJ's that include Megadeth’s Dave Mustaine and Lamb of God’s Randy Blythe, Every show features a community feed called Gimme Live in which facts and biographical info about each track and placed in real time. Gimme also features an online store with discounted and exclusive metal related vinyl releases, cool collectible items, and alongside every track that plays is an option to add the record to a ”wishlist” or to buy the vinyl on Amazon.